Ogilvy & Mather: New print campaign developed for Ford
The Ogilvy & Mather agency has developed a campaign for Ford that consists of a Touring wrap and strip ads in the daily press.
It's not just the bosses on the top floors who deserve fat bonuses, the agency writes in a statement. Ford, thanks to the low euro exchange rate, is now offering one-off CHANG€ bonuses for everyone, it says, making the beginning of the year the ideal time to think about switching vehicles. The campaign consists of a touring wrap and strip ads in the daily press that address the familiar January slump at the turn of the year.
Responsible at Ford Motor Company (Switzerland): Danijel Dizhic (Marketing Director), Duri Sulser (Head of Communication & Events). Responsible at Ogilvy & Mather: Thomas Bolliger (CD), Priska Meyer (AD), Markus Sidler (text), Theresa Wagner (consulting),
