Advertising media research in a new look
Wemf AG für Werbemedienforschung commissioned the Zurich-based Internet and media agency Update with the general overhaul of the six-year-old website, also realized by Update.
During the development of the new Website the main focus was on structuring the constantly growing content for a heterogeneous user group, according to a statement. Whether researcher, publisher, advertiser or advertising customer - every user group should be able to reach the specialist information they are looking for with just a few clicks. To this end, in addition to the usual vertical structuring, a horizontal linking concept was defined, which makes the content accessible from different navigation areas.
Project Responsible: Hans Ott (project management), Benjamin Fritz (design), Markus Koch (programming).
