Miss and Mister Switzerland contest: No more TV in the future?
Swiss television is currently considering whether to stop broadcasting the Miss Switzerland and Mister Switzerland contests in future.
This is what Tele and TV-Star write in their latest editions. One reason for this is the ratings, which have fallen by a third in the last five years alone for the Miss Switzerland competition. The last broadcast achieved a market share of 35.4 percent, compared to 48.9 percent in 2005. The figures for the Mister Switzerland competition have also plummeted, reaching 27.7% in 2010. Christoph Gebel, the new head of entertainment, confirmed to TV magazines that there are plans to do so. Broadcasting is secured for 2011, "then we will answer the question of whether yes or no."
