TBS Identity for the Lucerne Theater: Through the season with quotes
The Zurich-based agency TBS Identity has created new visuals for the Lucerne Theater that are intended both to promote upcoming premieres and to contribute to the theater’s identity as part of a campaign spanning the entire season.
"What do you think about falling in love?" This is how Lucerne residents are currently being addressed in large letters on the street. Another poster speaks indignantly from the poster site: "I'm not a real pig." And yet other subjects make mysterious and poetic proclamations: "By the way, Bindschädler, there must be November light over the brain forest in the evening."
The poster series with quotes taken from the advertised pieces was designed and implemented by TBS Identity. The bold, black and white posters are intended to stand out from the colorful randomness of our visually flooded world, the agency writes in a press release.
Responsible at the Lucerne Theater; Dominique Mentha (Director), Martin Windolph, (Head of Public Relations). Responsible at TBS Identity, Zurich: Michael Schädelin (concept/consulting), Daniel Leber (CD), Yvonne Pfister (project management), Nadia Ermert (polygraphy).
