SFLB: New appearance for Business Sunrise
On Monday, Sunrise launched a national branding campaign for its business customer division, which is now operating under the name «Business Sunrise» and with its own brand. The campaign was developed in collaboration with the advertising agency Spillmann/Felser/Leo Burnett.
The new image and the nationwide image campaign are intended to underscore Sunrise's focus on its business customer segment and position Business Sunrise as a full-service provider. The aim is to show that Sunrise offers individual solutions for business communications for both small businesses and international corporations. In order to substantiate the service promise, the telecommunications company will let customers have their say. At the same time, employees from the business customer area stand up for Business Sunrise in print advertisements with their name and personal mobile number.
The focus of the relaunch is on advertisements in Swiss print media and a new website at Business-sunrise.ch. In order to address the target group personally, roadshows are held in nine Swiss cities.
