Digital radio: SRG establishes subsidiary
SRG wants to market digital radio (DAB) better. To this end, it founded a subsidiary in December to bundle all previous marketing activities within SRG and to network the digital radio industry.
The new company MCDT AG - Marketing and Consulting for Digital Broadcasting Technologies, is a wholly owned subsidiary of SRG subsidiary Telvetia, SRG announced Wednesday, according to SDA. Its tasks include finding solutions for the introduction of digital radio with manufacturers, importers and retailers, as well as with private radio stations, and financing and implementing them.
According to SRG, the digital radio market has great potential. Within four years, sales of receivers in Switzerland have risen from 15,000 to just under 650,000. And because the cost of a DAB program is only about 15 percent of the cost of an FM program, promoting DAB is also financially interesting for SRG.
The subsidiary is also the interface between SRG and neighboring countries. According to SRG, this is all the more important since a group of private broadcasters, Deutschlandradio and the network operator Media Broadcast were able to reach an agreement in Germany in December 2010 on the construction of a nationwide digital radio network (DAB+).
