Last but not least: Bigger, more colorful, wilder
Today, *Werbewoche* noticed a particularly intrusive online ad—a wallpaper on the website of the industry service Meedia.de. Someone clearly went a bit overboard. True to the motto «Attention at any cost.».
The advertising space is extremely colorful, with lots of small photos. And as if that wasn't enough, movement had to be added. An orange rectangle with the name of the advertiser is constantly moving into the picture from the left. Soon the area expands, then it continues on the right-hand side. Four smaller areas open and close like little cards. The fields disappear and the whole thing starts all over again. With this advertising, you could easily forget that there is anything else on the website. If you do try to read an article, it requires a good deal of concentration. Dear readers, after consulting our advertising manager, I can assure you: we would never do anything like this to you! Advertising is great, of course. But the main focus of a website with editorial content should be on the content.
