Spotlight 2011: Advertising film festival with award for international adaptation
The 14th Spotlight International Advertising Film Festival will take place in Mannheim at the end of March. For the first time, an award will be presented for the best international adaptation.
Since its beginnings, Spotlight has seen itself as a festival for German-language spots, according to the organizers. An orientation that needs to be rebalanced in the age of globalized communication. After all, well-made virals or commercials are watched worldwide, posted on YouTube or forwarded via links. That is why, from this year onwards, there will be an award for the best international adaptation, regardless of the original language. However, the submitted commercials must be easily understandable for a German audience, i.e. usually either dubbed or subtitled.
The registration deadline is coming to an end these days. Entries for the new award, as for all competitions, must be submitted by January 21, 2011.
