SRF: Where the SRG leadership is steering the company
Two SRF executives spoke to the Sunday press about the company’s future plans. SRF Director Rudolf Matter wants to increase the staff in Bern and launch a new political talk show on television this summer. According to Head of Entertainment Christoph Gebel, there will be more folk music again starting in 2012. In addition, the Sunday edition published information from an internal video in which SRG executives announced an internet initiative.

"We will be moving more people to the federal parliament. We will also launch our political talk show in the summer," explained Rudolf Matter (pictured above), the first Super Director of Radio and Television (SRF) since the beginning of the year, in an interview with SonntagsBlick. The Arena will remain "in any case". Television also "absolutely needs a soap again". "I have in mind a format in the style of 'Lüthi and Blanc' that is broadcast weekly."
When asked whether the cancellation of sporting events such as Formula 1 or the Champions League was conceivable as a cost-saving measure, Matter said in the interview that such events are indeed expensive. The question arises as to whether a single broadcaster can still afford all available sports rights. "I don't rule out that it will be an issue to closely examine whether we can still pay the rising prices for the major sporting events," explained the SRF Director. However, Swiss television had already acquired the TV rights for the 2014 World Cup in Brazil in 2007. According to Matter, programs such as "Jackass" or "Jungle Camp" are reserved for private broadcasters. "I think it's fine that there is a division of labor between the public service and private broadcasters."

Internal video shows Roger de Weck and Matter in front of the workforce
Sonntag also knows more about the future plans of SRG's management team from an internal video recorded at an employee event last Monday and obtained by the newspaper. According to Rudolf Matter, SRF will have a "much stronger multimedia presence" in future.
Roger de Weck also raised the issue of a media fee. When asked whether fees would be charged for internet services, de Weck explained that the public "would certainly not be prepared to pay a fee for internet services". However, the discussion that had begun in parliament about a media fee instead of a radio and television fee was "going in the right direction".
(Image source: SRF)
