Advico Young&Rubicam: New TV spot for Léger in the can
Advico Young&Rubicam has produced a new TV commercial for Migros' Légere brand.
Everything that defines Léger is summed up in the new brand claim "Der leichte Genuss," the agency writes in a statement. On the other hand, this message is also conveyed audiovisually to the target audience: The new TV spot dramatizes the characteristics with ease - namely by means of floating Léger products.
Banners accompany the campaign in the virtual world. On websites with an affinity for the target group, they highlight the Léger property with floating pack shots. The film and the online measures have been on air since the beginning of January.
Responsible at the Federation of Migros Cooperatives, Zurich: Marc Engelhard (Head of Marketing Communications Directorate), Renate Korfmacher (Head of Brand and Label Management), Bettina Huwyler (Project Manager Brand Management). Responsible at Advico Young&Rubicam, Zurich: Markus Gut (CCO), Fabienne Marcolin (AD), Marietta Mügge (text/concept), Susan Baumgartner, Rémy Müller, Rea Rageth (consulting), Benedikt Bitzi (strategy), Cem van der Schaar (FFF). Pumpkin Film Zurich (production), Matteo Bonifazio (direction). OMD Schweiz AG (media planning).
