SF achieves a market share of 32.6 percent in 2010
Swiss television closed out 2010—a year marked by major sporting events—with a market share of 32.6 percent. In December 2010, SF achieved a market share of 30.9 percent.
December 2010: 30.9 percent market share
Swiss television achieved a market share of 30.9% in December 2010. On SF 1, the main edition of "Tagesschau" with its review of the year between December 25 and 31 achieved the highest market share (52.4%) and an average of 716,000 viewers. The "Credit Suisse Sports Awards" on December 12 was watched by 852,000 people (41.5 percent market share) and the "DOK" series "Auf und davon - Die Auswanderer ein Jahr danach" on December 30 was watched by 676,000 people (37.8 percent market share). Sports programs were particularly successful on SF zwei: "The Match for Africa - Die grosse Federer-Charity-Night" with tennis stars Roger Federer and Rafael Nadal had the largest audience with 461,000 viewers on December 21 (26.1 percent market share), while "Ski alpin: Weltcup Abfahrt Männer, Val Gardena / Gröden" on December 18 (356,000 viewers) had the highest market share with 54.3 percent.
Annual balance 2010: 32.6 percent market share
In 2010, SF achieved an average market share of 32.6% throughout the day. Of this, SF 1 accounted for 20.8 percent, SF zwei for 10.0 percent and SF info for 1.7 percent. According to the press release, 2010 was heavily influenced by the 2010 FIFA World Cup in South Africa and the Winter Olympics in Vancouver, which were very well received by the television audience.
Annual balance 2010 Sf.tv: 410,800 visits per day
In 2010, the SF website recorded an average of 410,800 visits per day - 52 percentage points more than in the previous year. SF video starts achieved an increase of 78 percentage points in 2010: Internet users accessed video-on-demands an average of 230,800 times per day. The use of podcasts also increased sharply by 24 percentage points in 2010. An average of 28,000 podcasts were downloaded per day.
Since January 1, 2010, all TV audience figures and market shares recorded by Telecontrol are no longer directly comparable with the previous year's data. This is due to changes in the TV measurement panel: Data collection and data analysis have been modified in order to take account of changes in the media landscape (regional TV licenses) on the one hand and to comply with international media research standards on the other. Information on the changes to the survey system can be obtained from Publica Data.
