eBalance presents success stories
To mark the 5th anniversary of the Swiss online weight-loss program eBalance, the testimonial campaign is launching a new edition. It focuses on the daily struggles faced by people who are overweight.
The weight loss achieved by eBalance members is illustrated using everyday items. In six images, the ambassadors proudly show exactly how much excess weight they’ve lost: The stack of books weighs 12 kilograms, the firewood 14 kilograms, the mineral water 18 kilograms, the laundry 23 kilograms, the big grocery haul 30 kilograms, and the recycling 38 kilograms. The campaign was developed in collaboration with a freelance creative team and can be seen in the online and print media of the Neue Zürcher Zeitung, as well as through affiliate partners Annabelle, Blick, Tagblatt plus, Zisch, and Zürichsee-Zeitungen.
Responsible at eBalance: Ruth Ellenberger (Director), Renée Roxs (Marketing), Christina Gubler (Ambassador Copy). Responsible for the creation: Valentina Herrmann (Art & Creative Direction), Wolfram Scherer (Copy and Concept), Reto Zollinger (Design and Art Direction), Nik Hunger (Photography), Markus Graf/Bildwerk (Image Editing), Marc Rinderknecht (Interactive Design).
