Advico Young & Rubicam: Sunday newspaper campaign developed further
The SonntagsZeitung’s multi-award-winning Babuschka campaign is entering its fourth year in 2011. Advico Young & Rubicam has now expanded the campaign.
In three new subjects, entire scenes are now scrutinized instead of individual people. The impression is more journalistic, but the core remains the same. The message: Whether peace talks, the UN or the state of Germany - the SonntagsZeitung gets to the bottom of the issues and invites readers to discover more.
Responsible at the SonntagZeitung: Diego Quintarelli (Publishing Director), Andrea Waltzer (Advertising Director). Responsible at A Y&R: Markus Gut (CCO), Christian Bobst (CD/AD), Martin Stulz (CD/text), Pablo Koerfer, Julia Kull (consulting), Scheffold.Vizner/Fluxif (photography/composing).
