Walder Werber: Living made acoustically tangible
Walder Werber has developed three cinema spots for Beat Odinga - Blickpunkt Lebensraum. These play with the acoustic world of living spaces.
Footsteps can be heard on a gravel path. A bunch of keys rattles, the house key slides audibly into the lock. Ice cubes clink in a glass. Then the creaking sound of a leather armchair... To intensify the sensory experience, the new cinema spots rely entirely on the images that arise in the audience's mind. The aim is to allow viewers to experience different living spaces in different regions - in the countryside, in the city and by the lake - through their hearing and to make them more intensely perceptible by focusing on one sense. The spots can be heard in various cinemas in the city of Zurich and the region, in the Zurich Oberland and in Rapperswil.
Spot Land.mov
Spot City.mov
Spot water.mov
Responsible at Beat Odinga, Blickpunkt Lebensraum:Andy Sutter (Head of Marketing). Responsible at Walder Werber: Sandro Walder (overall direction), Tobias Fluck (CD), Michael Döös (graphics), Daniel Wegmüller (text), Tanja Büsser (consulting). Production: Absolutturnus Film. Sound design: Jingle Jungle.
