IFAA: Hans-Ruedi Hertig new member of the Board of Directors
Hans-Ruedi Hertig, former managing director of Konso and head of GfK survey research until 2001, was elected to the board of directors of the Institute for Applied Argument Research (IFAA) effective January 1, 2011.
In future, two well-known exponents of Swiss market research will be joining forces, as the company writes in a press release: Hans-Ruedi-Hertig, "a trademark in survey research" and Christoph Glauser, "globally active expert in online market research and search engine marketing".
In terms of content and research expertise, this new addition to the IFAA is tantamount to a fusion of offline and online market research, according to the statement. The IFAA Institute, founded in 1994 and based in Bern, specializes in the content analysis of websites and digital evaluations of e-government, while Hertig represents all forms of traditional market research.
Online market analyst Christoph Glauser was elected to the board of the industry association VSMS as head of the IFAA Institute in 2009 and was also appointed by the EU Commission as a judge for the EU e-Governance Award. As Managing Director of ArgYou, he assists agencies and clients in Switzerland and abroad with competitor analyses and the implementation of web redesigns and online campaigns. Among other things, Glauser worked as a researcher at ETH Zurich for many years. He is a lecturer at the HSO for online marketing and teaches at various universities on new methods in online research.
