Interdiscount: Money back for rainy Easter days
The electronics retail chain Interdiscount has launched a marketing campaign in collaboration with camera manufacturer Nikon and Zurich-based weather risk management specialist Celsius Pro.
According to the press release, the aim of the campaign is not to leave buyers of a Nikon camera out in the rain - at least financially - if it rains excessively over the Easter weekend (April 2-5, 2010). Customers who purchase a Nikon compact or SLR camera between February 15 and March 14 will receive a guarantee for sunshine on the Easter weekend 2010. If it rains for more than three days, the customer will receive a full refund. To take part in the campaign, buyers must register by March 15, 2010 at the latest at Meteo-cashback.ch and choose a suitable weather station from 16 Swiss weather stations. The amount of precipitation per day from which the guarantee applies depends on the selected weather station and is described on the Meteo Cashback website (e.g. Bern: 6mm precipitation = rainy day). The rainfall measurement is based on the official measured values of Meteo Switzerland.
