Y&R Group: Triple success at Cristal Festival
From December 15 to 19, 2010, advertising professionals from across Europe gathered in Crans-Montana to select Europe’s best campaigns. At the tenth Cristal Festival, the Young & Rubicam Group brought home one Cristal Award and two shortlist nominations to Zurich.
The international jury awarded the Media Cristal to the Sunday newspaper campaign "The insight story" by Advico Young & Rubicam. Two works by Exxtra Kommunikation made it onto the Outdoor Europe shortlist: Firstly, the rotating prism poster, which illustrates the short opening time of the Audi A5 Cabriolet in real time. And secondly, the Audi quattro® posters, which dramatize the extraordinary grip of Audi's permanent all-wheel drive on any surface with four adhesive strips.
