Goldbach Media with 54 percent less net profit
Goldbach Media, which specializes in advertising and marketing for electronic media, reported significantly lower earnings in 2009: Net income fell by 54 percent to 4.8 million Swiss francs, the group announced on Thursday.
The main reason for the slump was value adjustments in connection with the Romanian print business to be sold. Taking this separation into account, profit from continuing operations rose by 2.2 percent to CHF 18.4 million, according to the SDA press release.
As already announced, business was less good in operational terms: operating profit (EBIT) fell by 8.3% to CHF 18.6 million. Operating profit at EBITDA level fell by 3.6 percent to 22.1 million. In January, Goldbach had already announced an increase in sales from CHF 265 million to CHF 306 million for 2009. The Group grew particularly strongly in the sale of advertising for the Internet, where sales rose by 21 percent.
Goldbach Media aims to gain market share in all businesses in the current year. According to CEO Klaus Kappeler, the start to the new year has been successful. "We were able to carry the positive momentum of the fourth quarter of 2009 into the first quarter of the year," he explained at the annual media conference, according to SDA. He said he was confident that the positive growth would continue for the rest of the year.
Expansion in the east
According to CEO Kappeler, the focus in 2010 will be on the further expansion of business in Eastern Europe. In 2009, Goldbach Media already generated sales of CHF 62.1 million in Eastern Europe, or around 20 percent of total sales. By the end of 2010, the share of sales generated by international business is expected to significantly exceed 20 percent.
Further expansion steps can be expected in the second half of the year in particular. This also includes entering new markets, said Kappeler. Strategically, Goldbach Media is aiming to develop the entire Eastern European market, including Turkey. Kappeler does not explicitly include Greece and Hungary. The online sales share, which amounted to 37 percent last year, is also to be further increased. By 2012/2013, over 50 percent of sales are to be generated online.
In Switzerland, Goldbach Media once again gained market share. Revenues in the most important segment, TV, increased by 4.9% to CHF 150 million. Radio increased by 5.2 percent to CHF 34 million. Finally, Goldbach's online revenues in the home market increased by 18 percent to CHF 57 million.
As already announced, business was less good in operational terms: operating profit (EBIT) fell by 8.3% to CHF 18.6 million. Operating profit at EBITDA level fell by 3.6 percent to 22.1 million. In January, Goldbach had already announced an increase in sales from CHF 265 million to CHF 306 million for 2009. The Group grew particularly strongly in the sale of advertising for the Internet, where sales rose by 21 percent.
Goldbach Media aims to gain market share in all businesses in the current year. According to CEO Klaus Kappeler, the start to the new year has been successful. "We were able to carry the positive momentum of the fourth quarter of 2009 into the first quarter of the year," he explained at the annual media conference, according to SDA. He said he was confident that the positive growth would continue for the rest of the year.
Expansion in the east
According to CEO Kappeler, the focus in 2010 will be on the further expansion of business in Eastern Europe. In 2009, Goldbach Media already generated sales of CHF 62.1 million in Eastern Europe, or around 20 percent of total sales. By the end of 2010, the share of sales generated by international business is expected to significantly exceed 20 percent.
Further expansion steps can be expected in the second half of the year in particular. This also includes entering new markets, said Kappeler. Strategically, Goldbach Media is aiming to develop the entire Eastern European market, including Turkey. Kappeler does not explicitly include Greece and Hungary. The online sales share, which amounted to 37 percent last year, is also to be further increased. By 2012/2013, over 50 percent of sales are to be generated online.
In Switzerland, Goldbach Media once again gained market share. Revenues in the most important segment, TV, increased by 4.9% to CHF 150 million. Radio increased by 5.2 percent to CHF 34 million. Finally, Goldbach's online revenues in the home market increased by 18 percent to CHF 57 million.
