Metzgerlehner for Phonak: promoting the contact lens for the ear
The Metzgerlehner agency has launched a new campaign for Phonak designed to raise awareness of the Lyric miniature hearing aid.
With Lyric, Phonak is launching a new product on the European market. While other hearing aids are placed behind the ear or in the pinna, Lyric sits directly in front of the eardrum and is therefore invisible, according to a statement from Metzgerlehner. The agency won the Lyric budget in a pitch. To communicate the USP of the device in a sustainable way, the agency developed the analogy of the contact lens for the ear. The idea was implemented in print, POS and digital media.
Responsible at Phonak: Alexander Zschokke (Group Vice President Marketing), Vanessa Erhard Blattmann (Director Corporate Marketing), Christian Reus (Director Concept & Innovation Team), Cornelia Dürst and Simone Keusch (Marketing Communication). Responsible at Metzgerlehner Worldwide Partners: Felix Dammann (CD), Patrick Meyer (CD/text), Janine Aebischer (AD), Annette Vetsch (graphics), Silvan Metzger, Anna-Lea Michael and Silvan Hafner (consulting), Ursula Trottmann and Corinne Räber (desktop publishing), Giovanni Bucca and Mario Müller (production); Jonathan Heyer (photography), Stephan Rieder - Pixelpolish (image editing).
