Farner Communication Index clearly up for the first time in four years
The communications budgets of the 500 largest Swiss companies are once again rising significantly. Four out of five companies plan to invest more—or at least as much—in communications in 2011 as they did the previous year.
With a value of 78 points, the Farner Communication Index almost reaches the level of 2008, after having dropped to 61 points in the intermediate years. The index level is virtually identical for German- and French-speaking Switzerland.
"With the typical delay within the economic cycle, the communications industry is also beginning to regain its footing," Christian König, CEO of Farner Consulting, was quoted as saying in a statement. "Newly launched campaigns and the announced 2011 election budgets illustrate the newly awakened willingness to invest in communications."
The Farner Communications Index is based on a representative survey of the 500 largest companies in Switzerland, conducted by the Isopublic Institute. The index has been collected annually since 2003.
