Advico Young & Rubicam: Fundraising campaign, spot and documentary film realized for Heks
Advico Young & Rubicam has launched a campaign for Heks, the relief organization of the Evangelical Churches in Switzerland.
The development of rural communities is one of the main concerns of Heks, the aid organization of the Swiss Protestant Churches. The Georgian village of Mirashkhani in the inhospitable South Caucasus is a good example of how you can achieve great things on a small scale. In collaboration with Heks, an irrigation system for the fields and a cheese dairy have been set up, enabling the people of Mirashkhani to earn a regular income and thus lead a self-determined life.
Heks and Advico collaborated with documentary filmmaker and cameraman Peter Indergand for the winter fundraising campaign. With a small team of three people, a 30-minute documentary film about the project in Mirashkhani was produced in Georgia. A simultaneously produced TV commercial, posters and a photo series used in various media reflect the film in a condensed form.
Spot and posters are currently on air, the documentation and photographic impressions from Mirashkhani are available on www.heks.ch to see. Further photos will be on display in a mobile exhibition.
> To the documentary
> To the TV spot
> To the photo presentation
Responsible at Heks: Hanspeter Bigler (Head of Communications), Ruedi Lüscher (Campaigns/Events), Annelies Hegnauer (Team Leader Marketing/Fundraising). Responsible at AY&R: Markus Gut (CCO), Christian Bobst (AD/photography), Martin Stulz (text), Kerstin Schnyder, Pascal Trütsch (consulting), Peter Indergand (director, script and camera of the documentary), Marina Wernli (editing), Hanspeter Bigler (film production).
