KSB: Zueribuch.ch made public
Since October, Zueribuch.ch has been delivering books ordered in Zurich within hours via bicycle courier. To mark the launch, KSB Krieg Schlupp Bürge launched a promotion at bicycle parking areas.
Throughout the city of Zurich, books were chained to large public bicycle parking lots with bicycle locks. For example, at the main railway station, Stadelhofen, Bürkliplatz and in front of the large media houses. Bookmarks in the form of bicycle signposts are also distributed in streetcar dispensers. The only difference is that the signposts do not show districts, but well-known book titles.
Responsible at Zueribuch.ch: Roman Horn. Responsible at KSB: Daniel Krieg (CD), Jowita Jaskiewicz (AD), Nicole Maczko (text), Cristina Lutz (consulting), Bettina Beyeler (DTP). Image editing: Detail AG.
