Walker: breathed life into the red pen for Pfister
For 15 years, "Der Rotstift" has advertised Pfister's clearance sale twice a year in print media. The Walker advertising agency was commissioned by the Swiss furniture company to create a TV implementation for the Rotstift for the first time.
A short story shows how much a bargain hunter saves when buying furniture during the red pen weeks. British illustrator Simon Spilsbury was hired for the production. His illustrations with the red pencil were filmed by the Hamburg production company Cobblestone and converted into the spot.
Responsible at Pfister: Carlos Friedrich, Gianne Holmgren. Responsible at Walker: Pius Walker (CD), Martin Arnold (text), Stefanie Huber (AD), Cornelia Nünlist/Lisa Binkert (consulting). Illustrator: Simon Spilsbury. Production company: Cobbleston.
