OSW: New image for TopPharm pharmacies
The Oswald Siegfried advertising agency (OSW) has developed a striking brand identity for its client, TopPharm Pharmacies. The campaign is designed to highlight the strengths of this pharmacy specialist and increase brand awareness.
The posters and advertisements in the consumer and trade press use headlines that are designed to attract attention with unusual wording. In addition, the texts address the surroundings of the posters, editorial contributions and the individuality of each pharmacy. And with the new claim "Your personal health coach", TopPharm, a group with over 100 independent pharmacies in German-speaking Switzerland, wants to position itself with regard to its advisory services. The campaign works with almost 100 headlines and is used in two waves each year.
Responsible at TopPharm: Judith Lanz (Head of Marketing and Communication) Dominik Gschwend (Project Manager Marketing and Communication). Responsible at OSW: Michael Oswald (art direction), René Fisch (text), Anthony Bertschi (graphics) Hanna Baur Bättig (graphics) Nadine Siegfried (consulting management), Zoe Maritz (consulting).
