Crome: Caught in the net for Roger Federer
Two Basel-based agencies—Crome Communications and Cab Services—are making a splash together with the new official website for the Swiss world tennis star.
The Crome advertising agency worked to Rogerfederer.com Crome worked closely with cab's web specialists from the outset to ensure that design and technology would work together. The design concept created by Crome and the screen design based on it rely on classic, clear and straightforward graphics. The main technical challenge was the enormous amount of data: the community platform has over 300,000 registered users and 2.5 million posts, writes Crome in a press release.
Roger Fererer's new official website runs on Typo3 and offers various functions. For example, the private messaging application already manages over 900,000 messages between Roger Federer fans. The fully automated career statistics record all tournaments back to 1994 and update the values after each individual match. Videos are seamlessly integrated via Facebook and YouTube, including a commentary function. The website gained more than 6,000 new registered users in the first five weeks, including 2,000 via the Facebook Connect function.
Responsible at Crome: Bernhard Wenger (Creative Direction), Nicole Wermelinger (Consulting), Andreas Bloser (Art Direction/Screen Design).
Roger Fererer's new official website runs on Typo3 and offers various functions. For example, the private messaging application already manages over 900,000 messages between Roger Federer fans. The fully automated career statistics record all tournaments back to 1994 and update the values after each individual match. Videos are seamlessly integrated via Facebook and YouTube, including a commentary function. The website gained more than 6,000 new registered users in the first five weeks, including 2,000 via the Facebook Connect function.
Responsible at Crome: Bernhard Wenger (Creative Direction), Nicole Wermelinger (Consulting), Andreas Bloser (Art Direction/Screen Design).
