Beverage recycler seeks media agency
PET Recycling Switzerland and IGORA are looking for a media agency. An independent consultant has been commissioned to conduct the evaluation.
To ensure that recycling rates remain at a high level, collection and return must be continuously stimulated. Communication is therefore of great importance. To optimize the use of communication, IGORA and PET-Recycling Switzerland have decided to look for a new media agency together. With a single agency and joint planning, the otherwise independently operating companies want to make better use of the synergies between the collection organizations. The agencies that are finally shortlisted will be invited to make a presentation.
However, as agency evaluations are time-consuming, the two organizations commissioned an independent expert to carry out the evaluation. The independent media expert Andy Lehmann from Zurich was entrusted with the evaluation and monitoring of the process. He has worked in the Swiss media world for 30 years, including 16 years as a managing director in media agencies.
However, as agency evaluations are time-consuming, the two organizations commissioned an independent expert to carry out the evaluation. The independent media expert Andy Lehmann from Zurich was entrusted with the evaluation and monitoring of the process. He has worked in the Swiss media world for 30 years, including 16 years as a managing director in media agencies.
