Publisuisse achieved a "good" business result in 2009
In fiscal year 2009, Publisuisse generated net revenue of slightly more than 295 million Swiss francs. This fell short of the previous year's figure of 327 million Swiss francs (-10 percent).
Net sales from the marketing of traditional TV advertising for SRG channels amounted to just over CHF 267 million (-9%), as the company announced on Thursday. The other business areas (TV and radio sponsorship, Tele Romandie Combi, Tele News Combi, "Espace TSR" screens) also recorded a decline (-18 percent) compared to the previous year, totaling CHF 28 million. This was partly due to the absence of major sporting events in 2009. Net profit after tax amounted to CHF 0.5 million. The negative effect on Publisuisse's result due to the significant drop in sales in the crisis year 2009 was kept within limits thanks to appropriate cost management. The resulting profit can be considered a good result in view of the adverse economic circumstances, the company writes.
Outlook for 2010
The positive trend towards the end of 2009 appears to be continuing in the new year, as the current sales level in TV advertising for the first quarter is well above the previous year's figure. The noticeable recovery in the economic situation and the two major sporting events (Winter Olympics and Football World Cup) should also have a positive impact on the 2010 business result.
Outlook for 2010
The positive trend towards the end of 2009 appears to be continuing in the new year, as the current sales level in TV advertising for the first quarter is well above the previous year's figure. The noticeable recovery in the economic situation and the two major sporting events (Winter Olympics and Football World Cup) should also have a positive impact on the 2010 business result.
