November strongest advertising month for ten years
The economic upturn is prompting many companies to increase their advertising. According to Media Focus, November 2010 was the strongest month for advertising in the past ten years.
Compared to the same month last year, advertising pressure in print products, electronic media, cinema, on posters and on the Internet increased by 8.9% to CHF 465.7 million. The automotive industry in particular invested massively more in sales propaganda again after the industry crisis (+71.3%).
In terms of value, advertising for cosmetics and personal care increased the second most, followed by food, as Media Focus reported on Thursday, according to SDA. By contrast, advertising for energy (-36.2 percent) and tobacco products (-25 percent) in particular declined. Over the first eleven months of 2011, advertising pressure grew by 8.0% to CHF 3.927 billion.
The shares of the respective advertising media have changed: while that of the daily, regional weekly and Sunday press fell from 41% in 2000 to 31%, television increased from 18% to 30%. Although the Internet increased from 1 to 4 percent, it is still a niche market.
In terms of value, advertising for cosmetics and personal care increased the second most, followed by food, as Media Focus reported on Thursday, according to SDA. By contrast, advertising for energy (-36.2 percent) and tobacco products (-25 percent) in particular declined. Over the first eleven months of 2011, advertising pressure grew by 8.0% to CHF 3.927 billion.
The shares of the respective advertising media have changed: while that of the daily, regional weekly and Sunday press fell from 41% in 2000 to 31%, television increased from 18% to 30%. Although the Internet increased from 1 to 4 percent, it is still a niche market.
