Politicians practice dealing with the media so that they understand young people better

Before lawmakers make a decision on the current legislative proposals regarding media use by young people, they should learn about the virtual realities of young people’s lives. The Pro Juventute Foundation is committed to this goal—and is holding a media workshop for lawmakers today, Wednesday.

At the event, the foundation will present its measures for an effective youth media policy: it proposes a media early warning system and calls for more support for projects to promote media skills. As young people today spend a considerable part of their lives in the virtual world, politicians need to know what the new media actually are and what support programs are already available in order to be able to decide on initiatives relating to young people and the media, says Pro Juventute Foundation Director Stephan Oetiker. That is why the foundation is holding this media workshop for parliamentarians today.
With Barbara Schmid-Federer (CVP), Viola Amherd (CVP), Sylvia Flückiger-Bäni (SVP), Margret Kiener-Nellen (SP) and Chantal Galladé (SP), politicians from left to right are represented. The participants will gain an insight into the problems facing young people today, such as cyberbullying and happy slapping, and receive training in the media workshops and projects that the foundation usually runs with young people.
Media early warning system for politics
The foundation is presenting its solutions at today's event: A media early warning system for politicians, the creation of a new system of competencies in the area of media policy and sustainable funding for projects to promote media literacy among children and young people such as Pro Juventute Gametest or Pro Juventute Handyprofis. With a media early warning system, a network of representatives from relevant organizations, politics and business can monitor technological innovations and thus alert politicians to the necessary steps in good time.
According to the children and youth organization, federal and cantonal media regulation is outdated. Political initiatives and decisions should be initiated in advance instead of lagging behind technological and social innovations. Through its Advice + Help 147, which around 146,000 children and young people turn to every year, Pro Juventute is able to identify the key trends and any problem areas at any given time and contribute to such a network, the foundation writes in a press release.

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