Style supplement for Das Magazin
Das Magazin, the weekend supplement of Basler Zeitung, Berner Zeitung, Der Bund and Tages-Anzeiger, is launching a new style supplement. It will be published for the first time on Saturday, April 23, 2011, with the second issue planned for Saturday, October 8, 2011.
In the supplement, the magazine's editorial team, led by editor-in-chief Finn Canonica, will explore style as a personal attitude or way of life. The starting point will be a city or a region. With the new supplement, Das Magazin aims to offer its readers additional reading material and inspiration in matters of style, according to a press release issued on Monday. The style supplement will be published together with the magazine in the Basler Zeitung, Berner Zeitung, Bund and Tages-Anzeiger with a total circulation of 490,000 copies. Thomas Estermann, Publishing Director of Das Magazin, will be in charge of advertising.
