US study: iPad readers cancel print subscriptions
Reading newspapers on the iPad is popular. As a result, users are apparently increasingly doing without print copies and canceling their print subscriptions.
This is shown by a study by the Reynolds Journalism Institute (RJI). The institute has launched a multi-year research project to find out how iPad users consume news content. According to initial surveys, both usage time and satisfaction among consumers are very high. According to the survey, over nine out of ten prefer the iPad to newspaper websites. Around 58 percent of users who use the Apple tablet as a news source for around one hour a day also stated that they would cancel their print subscriptions in the next six months. In addition, around ten percent of users who use the iPad to read newspapers claim to have already canceled their print subscription.
