33rd Caples Awards: Finalists Announced
Futurecom and Wunderman, both agencies belonging to the Y&R Group, are off to a strong start at the 33rd Caples Awards: Three of their entries have earned four shortlist placements. The agency at the airport is also among the finalists.
Futurecom is represented in the Online category with Reporters Without Borders« »No Comment.« Wunderman is represented with the project »The Value of a Franc« for Terre des Hommes in the Out-of-Home and Ambient/Guerrilla Marketing categories. And in the Print category, a campaign for Phonak titled »The World’s Fastest Hearing Test« made it to the finalists. In the Print Ad category, the agency is represented at the airport with »Advertising Which Sticks Out” for Zurich Public Transport.
Along with the Cannes Lions Direct, the John Caples International Awards are considered the most prestigious competition for creative dialogue marketing. A unique feature of the competition is that the international jury consists exclusively of representatives from the creative disciplines. Last November, the jury reviewed a total of over 800 entries from 29 countries. The awards ceremony, at which the final results will be announced, will take place in New York in March 2011.
