Swiss Media Forum, held for the first time in May 2011
The Swiss Media Forum marks the first time a nationwide conference has been held to bring together opinion leaders from the media, business, and politics. The event takes place every spring; the first edition will be held on May 12 and 13, 2011, at the KKL Lucerne.
According to the press release, the Swiss Media Forum is aimed at executives from new and traditional media, as well as from the fields of communications and advertising; at CEOs of high-profile companies; and at representatives from the political sphere. The goal of the Swiss Media Forum is to facilitate the exchange of ideas and mutual inspiration—against the backdrop of media transformation, which is reshaping the business models of media companies and redefining the interfaces between the public, businesses, and politics.
The theme of the Swiss Media Forum 2011 is: «New and Old Media—Together or Against Each Other?» The rise of social media and new mobile devices is fundamentally changing the way people use media. What does this mean for publishers, for corporate communications, and for politicians who want to reach the public? What will advertising, election campaigns, and journalism look like in the future? Is the iPad overrated? Is there a revival of the newspaper on the horizon? What are the trends coming out of the U.S. and Asia? These and other topics will be debated. High-profile speakers from Switzerland and abroad will take the stage, present success stories, and discuss controversial topics in panel discussions.
The Swiss Media Forum was initiated by Patrik Müller, editor-in-chief of the newspaper *Der Sonntag*. It is an independent, cross-media event with broad support, and its advisory board includes the following individuals:
Frank Bodin, CEO of Euro RSCG Switzerland
Pascale Bruderer Wyss, Member of the National Council
Miriam Meckel, Professor of Communication Management at the University of St. Gallen (HSG) and Faculty Associate at the Berkman Center for Internet & Society at Harvard University, USA
Catherine Mühlemann, co-owner of Andmann Mediaholding, media entrepreneur, and member of the board of directors
Pietro Supino, publisher and chairman of the board of directors of Tamedia
Peter Wanner, Publisher and Chairman of the Board of Directors of AZ Medien
Roger de Weck, Director General-designate of SRG SSR
The Advisory Board provides guidance on setting the agenda and selecting the speakers who will appear at the Swiss Media Forum. This is based on an entrepreneurial, technology-friendly, positive, forward-looking, and ethically committed approach.
About 350 participants are expected to attend the first Swiss Media Forum. Details about the program and the speakers will be announced in February 2011.
The theme of the Swiss Media Forum 2011 is: «New and Old Media—Together or Against Each Other?» The rise of social media and new mobile devices is fundamentally changing the way people use media. What does this mean for publishers, for corporate communications, and for politicians who want to reach the public? What will advertising, election campaigns, and journalism look like in the future? Is the iPad overrated? Is there a revival of the newspaper on the horizon? What are the trends coming out of the U.S. and Asia? These and other topics will be debated. High-profile speakers from Switzerland and abroad will take the stage, present success stories, and discuss controversial topics in panel discussions.
The Swiss Media Forum was initiated by Patrik Müller, editor-in-chief of the newspaper *Der Sonntag*. It is an independent, cross-media event with broad support, and its advisory board includes the following individuals:
Frank Bodin, CEO of Euro RSCG Switzerland
Pascale Bruderer Wyss, Member of the National Council
Miriam Meckel, Professor of Communication Management at the University of St. Gallen (HSG) and Faculty Associate at the Berkman Center for Internet & Society at Harvard University, USA
Catherine Mühlemann, co-owner of Andmann Mediaholding, media entrepreneur, and member of the board of directors
Pietro Supino, publisher and chairman of the board of directors of Tamedia
Peter Wanner, Publisher and Chairman of the Board of Directors of AZ Medien
Roger de Weck, Director General-designate of SRG SSR
The Advisory Board provides guidance on setting the agenda and selecting the speakers who will appear at the Swiss Media Forum. This is based on an entrepreneurial, technology-friendly, positive, forward-looking, and ethically committed approach.
About 350 participants are expected to attend the first Swiss Media Forum. Details about the program and the speakers will be announced in February 2011.
