Draft/Lowe Group: New Campaign Concept Created for the Mini Countryman
Back in the fall, the Draftfcb/Lowe Group promoted the Mini Countryman with a wide-ranging campaign. Now the agency is following up with a new ad.
In this one, the newest member of the Mini family smashes through a snowball. It makes sense—with its all-wheel drive, the Mini Countryman is the perfect car for leaving the daily grind behind and diving into winter sports.
Responsible at Mini: Patrick Cupelin (Head of Mini Switzerland), Eveline Bauert (Head of Communications at Mini). Lowe team members: Daniel Comte (ECD), Boris Beuckmann (Copywriter), Frédéric Nogier (Art Director), Cinthia Stettler (Graphic Designer), Rolf Jeger, Martin Gonzenbach, Jasmin Jost (Consultants). Image processing: Pixel Prince.
Responsible at Mini: Patrick Cupelin (Head of Mini Switzerland), Eveline Bauert (Head of Communications at Mini). Lowe team members: Daniel Comte (ECD), Boris Beuckmann (Copywriter), Frédéric Nogier (Art Director), Cinthia Stettler (Graphic Designer), Rolf Jeger, Martin Gonzenbach, Jasmin Jost (Consultants). Image processing: Pixel Prince.
