Last but not least: Fitness advertising that whets the appetite
Advertising for fitness centers usually looks like this: Trained people who insanely enjoy gym activities. Alternatively: The advertising is kind of funny. Advertisers from El Salvador have opted for the second option. And the result is convincing.
The problem is obvious: most people do not decide to subscribe to a fitness center out of pure joy. It would be pointless to promise that it will be fun. It's better to do something funny, like the ads for Be Fit by the Salvador-based agency Apex BBDO. The subjects focus on the culprits and show how the delicacies in the torture chamber or the fitness center are being put to the sword. The hot dog looks cute and the chocolate bar invites you to take a bite. Cleverly done. After the hot dog and chocolate bar, the guilty conscience should be even greater and the trip to the fitness center all the more necessary.
