Exxtra: Seats with video surveillance
Since the end of February, the coffee brand Delizio has been drawing attention with its existing movie theater ad. To support this, Exxtra Kommunikation has developed a new campaign.
During the screening, high-quality Delizio coffee machines were raffled off in the movie theater. But not just like that - the chance to win was only available in a very special place. "Attention! This seat is under video surveillance". This warning was displayed on some of the seats and urged viewers to watch the advertisement first. The Delizio cinema commercial then revealed the solution: visitors in the video-monitored seats won a Delizio Compact Automatic coffee machine.
The coffee machine prize draw took place in Pathé cinemas from the end of February to the beginning of March. In addition, Delizio has been present at Pathé Dietlikon, Pathé Westside Bern, Pathé Küchlin Basel and Pathé Flon with a sampling and prize draw campaign since March 5.
Responsible at DelicaAlexander Zaugg (Product Manager). Responsible at Exxtra Kommunikation, Zurich: Christoph Hänsli (Art Director), Dave Hugentobler (Text), Kathrin Steiger, Nathalie Jakober (Consulting). Responsible at Allaccess: Kerem Alacalar (Project Management).
The coffee machine prize draw took place in Pathé cinemas from the end of February to the beginning of March. In addition, Delizio has been present at Pathé Dietlikon, Pathé Westside Bern, Pathé Küchlin Basel and Pathé Flon with a sampling and prize draw campaign since March 5.
Responsible at DelicaAlexander Zaugg (Product Manager). Responsible at Exxtra Kommunikation, Zurich: Christoph Hänsli (Art Director), Dave Hugentobler (Text), Kathrin Steiger, Nathalie Jakober (Consulting). Responsible at Allaccess: Kerem Alacalar (Project Management).
