PwC study: Growth primarily in the digital sector
In its study «Swiss Entertainment & Media Outlook 2010–2014,» PwC examined revenues, trends, and developments in the Swiss entertainment and media industry. The auditing and consulting firm forecasts an upswing in the digital sector but also predicts stable revenues for newspapers.
According to PwC analyses, turnover in the Swiss media and entertainment industry will increase by a fifth by 2014, from CHF 10.4 billion today to CHF 12.6 billion. The lion's share will come from spending on Internet access in 2014. Turnover in the newspaper market would increase by just under 1 percent annually (2010: 2.1 billion; 2014: 2.2 billion).
The study predicts a doubling of the Swiss internet advertising market (2009: 584 million; 2014: 1.2 billion). Growth will be driven by search and display advertising. Despite the strong increase in digital advertising, print advertising will continue to account for the largest share of the newspaper market (2009: CHF 1.3 billion; 2014: CHF 1.4 billion). Annual growth of 2.7% is forecast for the outdoor advertising market (posters, public transport advertising, sports and stadium advertising, screens) up to 2014 (2009: 636 million; 2014: 726 million). Although the share of digital advertising space is growing strongly, it will remain well below 10% of the total market in 2014. According to PwC, sales in the market for TV advertising (TV advertising, websites, sponsorship and mobile TV) will increase by 4.2% (2009: 616 million; 2014: 757 million).
The study predicts a doubling of the Swiss internet advertising market (2009: 584 million; 2014: 1.2 billion). Growth will be driven by search and display advertising. Despite the strong increase in digital advertising, print advertising will continue to account for the largest share of the newspaper market (2009: CHF 1.3 billion; 2014: CHF 1.4 billion). Annual growth of 2.7% is forecast for the outdoor advertising market (posters, public transport advertising, sports and stadium advertising, screens) up to 2014 (2009: 636 million; 2014: 726 million). Although the share of digital advertising space is growing strongly, it will remain well below 10% of the total market in 2014. According to PwC, sales in the market for TV advertising (TV advertising, websites, sponsorship and mobile TV) will increase by 4.2% (2009: 616 million; 2014: 757 million).
Further information and how to obtain the study: Pwc.ch.
