Last but not least: Printed too early
Actually, I hadn't planned to write anything about «Wetten, dass..?». After all, enough media outlets are already reporting—in great detail—on the tragic accident that occurred during the TV show. However, an embarrassing blunder by an Austrian daily newspaper has now given me cause to do so.
It was a disaster for the tabloid Österreich that the Sunday evening edition had already been printed at the time of the accident. Nevertheless, the paper reported extensively on the show, on guests and performances, as if the program had been followed closely. There was no mention of the accident or the cancellation. Around 30,000 copies that were printed too early were affected. However, around 90 percent of all readers received the corrected edition on Sunday morning, the publisher defends itself. Writing reports in advance and hoping that everything will turn out as planned can work 100 times. And it certainly doesn't help credibility the 101st time.
The front page of the evening edition (www.politblogger.eu).
