Goldbach Audience and Goldbach Media launch Swiss Internet TV Pool
Goldbach Audience and Goldbach Media are expanding their Internet TV portfolio. With the Swiss Internet TV Pool, video ads can be placed within TV content in premium online environments with high reach.
The Swiss Internet TV Pool is a bundling of all video advertising slots on the Internet platforms of prominent TV brands such as RTL, ProSieben, SAT.1, Vox, Mtv, Kabel eins, Viva and Super RTL. The two best-known national Internet TV websites Wilmaa and Zattoo round off the composition of the new pool, which has the highest video reach in Switzerland with 15 million views.
In the Swiss Internet TV Pool, a single video advertising format can be used across all advertising media either as a pre-roll or mid-roll lasting up to 30 seconds. Similar to interstitial advertising on traditional TV, the online spots are shown before or between the main video.
In the Swiss Internet TV Pool, a single video advertising format can be used across all advertising media either as a pre-roll or mid-roll lasting up to 30 seconds. Similar to interstitial advertising on traditional TV, the online spots are shown before or between the main video.
