Contexta: The people of Appenzell defy Wikileaks

«Our secret will never be revealed on WikiLeaks,» promise the three well-known alpine herdsmen from the snow-covered Appenzell region. This stands in stark contrast to the many classified documents from the U.S. administration that have been published on the platform. When it comes to secrecy, the Americans could actually learn a thing or two from the Appenzellers: they’ve successfully kept the recipe for Switzerland’s spiciest cheese a secret for over 700 years.
Person in charge at SO Appenzeller Käse, Appenzell: Christoph Kempter (Director), Monika Storchenegger (Marketing Manager). Responsible agency: Contexta, Bern. Photo: Caspar Martig, Bern. Media: MediaPlus, Bern.