Swiss advertising posters of the last hundred years
The Museum für Gestaltung Zürich invites visitors on an immersive journey through iconic Swiss advertising posters from the past hundred years. The exhibition «Paradise Switzerland» explores the myth of Switzerland.
The Matterhorn, the cow and the Swiss flag embody typical Swiss values such as naturalness, tradition and quality. Due to their effectiveness, these motifs are used as facets of Swissness in posters for tourism, chocolate or cheese, right through to politics. In this way, the motifs shape the image of Switzerland, but convey different, even contradictory messages depending on the context. The images appear timeless, but often show reality in a different light. The exhibition explores the myth of Switzerland through these classic Swiss subjects by bringing together around one hundred unmistakable advertising posters from the last hundred years to create a visual dialog.
The exhibition will take place at the Museum für Gestaltung from March 17 to July 25, 2010.
The exhibition will take place at the Museum für Gestaltung from March 17 to July 25, 2010.
