The web shows the way
Swiss Marketing is reinventing itself online. The website has been completely redesigned and now places greater emphasis on education.
From static to dynamic - that was the slogan that Swiss Marketing President Uwe Tännler issued at the beginning of the year. This also meant refreshing and updating one of today's most important communication tools: the website. Swissmarketing.ch has now gone live these days. Anyone who clicks through to the new site will remember what Tännler had said beforehand: "We don't want to reinvent the entire online presence, but we want to combine existing elements more intelligently."
This is exactly what has happened. The new website, designed by the Solothurn specialists from Webgearing, gives more weight to the "evolution" factor than the "revolution" factor. Of course, the new corporate identity has of course also been transported to the web, which gives the image and appearance of the professional association a more airy feel and signals greater transparency. The prominent listing of social media tools at the top right also shows that the association has managed to jump on the bandwagon, which is already rattling along at a rapid pace, and can therefore offer its members added value. You are on the way to becoming a networked community.
Further training just a click away
The fact that the new website is being launched at the same time as the "marketingplus" project is underway can be seen as a calculated stroke of luck. This is because the educational topics addressed in this project are now also being implemented online. Members, new and old, can find out everything about the characterization of the individual training courses, admission criteria, dates and the advantages of the European Certificate at the click of a mouse. All this in short, crisp descriptions, exactly how the communicatively experienced elite of tomorrow want it presented.
Of course, the regional aspect of Swiss Marketing is not neglected on the new website. One of the strong features is the graphically displayed map of the country, which allows easy access to the clubs spread throughout Switzerland and thus brings the nucleus of Swiss Marketing even closer. More usability, integration of social media, a new, transparent and optimistic look - these are the first steps in Swiss Marketing's web evolution, which is, of course, not complete, but continues to progress. Just as for "marketingplus", the same applies to the new website: Existing know-how, services and power in the world of sales and marketing are being taken to a higher, even more professional level. When will you take a look?
This is exactly what has happened. The new website, designed by the Solothurn specialists from Webgearing, gives more weight to the "evolution" factor than the "revolution" factor. Of course, the new corporate identity has of course also been transported to the web, which gives the image and appearance of the professional association a more airy feel and signals greater transparency. The prominent listing of social media tools at the top right also shows that the association has managed to jump on the bandwagon, which is already rattling along at a rapid pace, and can therefore offer its members added value. You are on the way to becoming a networked community.
Further training just a click away
The fact that the new website is being launched at the same time as the "marketingplus" project is underway can be seen as a calculated stroke of luck. This is because the educational topics addressed in this project are now also being implemented online. Members, new and old, can find out everything about the characterization of the individual training courses, admission criteria, dates and the advantages of the European Certificate at the click of a mouse. All this in short, crisp descriptions, exactly how the communicatively experienced elite of tomorrow want it presented.
Of course, the regional aspect of Swiss Marketing is not neglected on the new website. One of the strong features is the graphically displayed map of the country, which allows easy access to the clubs spread throughout Switzerland and thus brings the nucleus of Swiss Marketing even closer. More usability, integration of social media, a new, transparent and optimistic look - these are the first steps in Swiss Marketing's web evolution, which is, of course, not complete, but continues to progress. Just as for "marketingplus", the same applies to the new website: Existing know-how, services and power in the world of sales and marketing are being taken to a higher, even more professional level. When will you take a look?
