Buy Smarter

With the Vanilla.ch business unit, Ringier is introducing a completely new type of service worldwide, namely cashless payment using a smartphone. You simply download the corresponding free app from the Apple or Android store, register on Vanilla.ch and your cell phone becomes your wallet or, if you wish, your credit card. The first sales outlets and online stores have been offering this practical payment method since last summer, and the number is growing all the time. In addition to simple and secure payment by cell phone, Vanilla.ch also offers new attractive offers every day that are reserved exclusively for Vanilla users. These can be displayed on the smartphone, together with the quickest route to the relevant point of sale. Vanilla.ch is primarily aimed at a young, urban and consumer-friendly target audience for whom smartphones have quickly become an indispensable lifestyle accessory.
Vanilla.ch has commissioned the Zurich agency Brain2 with the launch, which places the invitation "Take out your cell phone to pay" at the center of all advertising material.