Sales arguments
Wunderman is training Microsoft partners across Europe using a game.
The new Office 2010 was successfully launched in May of this year. However, this does not guarantee lasting success. For this, it is extremely important that Microsoft partners know the product like the back of their hand. But how do you communicate a rather dry topic such as "licensing"? Or how do you make sales arguments accessible to partners without coming across as ingratiating or opinionated?
Wunderman has found the solution in a central platform called "Reach The Top". The centerpiece is a game that extends over three levels. Microsoft partners from eleven European countries compete for the title of Microsoft expert. Players can consult the knowledge database at any time to answer even the trickiest questions. The campaign is being rolled out centrally by Wunderman Zurich for all eleven participating European countries. Anyone who plays through all three levels will not only learn everything they need to know about Office 2010, but will also automatically be entered into the prize draw for the main prize: a trip to the world's tallest building, the Burj Khalifa in Dubai. pan
Wunderman has found the solution in a central platform called "Reach The Top". The centerpiece is a game that extends over three levels. Microsoft partners from eleven European countries compete for the title of Microsoft expert. Players can consult the knowledge database at any time to answer even the trickiest questions. The campaign is being rolled out centrally by Wunderman Zurich for all eleven participating European countries. Anyone who plays through all three levels will not only learn everything they need to know about Office 2010, but will also automatically be entered into the prize draw for the main prize: a trip to the world's tallest building, the Burj Khalifa in Dubai. pan
