Publigroupe: Beat Werder becomes Head of Corporate Communications
Publigroupe has appointed Beat Werder as its new Head of Corporate Communications as of December 1, 2010. The Head of Corporate Communications is responsible for the Group's internal and external communications. The 43-year-old will be based in Lausanne and Zurich.
Most recently, Beat Werder headed the communications department at SCOR in Paris, a global reinsurer. Before joining the French group in 2007, he worked as Head of Public Relations at Converium from 2006 until its takeover by SCOR and at Swiss Re as Group Media Relations Manager from 2001 to 2006. Prior to these activities in the reinsurance industry, he was International Public Relations Director and Head of Communications at the Bertelsmann online start-up Bol.com. He began his career in public relations and corporate communications at Wirz Public Relations in Zurich. Beat Werder holds a Master's degree in Public Administration from Cornell University, Ithaca, New York. He holds a Certificate of Advanced Studies in Corporate Finance from the University of Zurich.
