Last but not least: self-congratulation as an app
Since Zurich’s prominent figures aren’t currently getting enough media attention, the fourth edition of the annual publication «Who’s Who» was unveiled in November and is now also available as an interactive app.
Every year, the most important celebrities with a connection to Zurich are selected and honored in the annual publication. The digital magazine was realized as a pilot project by publisher Eugen Baumgartner, of Eugencom Edtion Zurich, in collaboration with the Zurich Oberland cross-media agency Fresh Interactive. The magazine is specially designed for use on the iPad. All pages can be viewed either in portrait format as a text version or in landscape format as a picture gallery.
