Hesskisssulzersutter Takes on Chuck Norris for Fiat
Fiat describes its 4x4 models, the Panda and Sedici, as agile, nimble, maneuverable, powerful, determined, and responsive. That’s why Hesskisssulzersutter has dubbed them the “Chuck Norris of cars.”.
The agency’s new radio spots reflect this as well. They borrow the tough catchphrases from «Facts on Chuck Norris» for their campaign and get the Fiat 4×4 ready for a winter roundhouse kick.
Fiat contacts: Samuel Engeli (Communications Manager), Maurizio Melzi (Marketing Communications Director). Hesskisssulzersutter contacts: Thomas Ammann (Creative Direction), Michèle Bianchi (Copy), Bernhard Gilgen, Gaby Häfliger (Consulting). Production: Hastings Zurich.
Spot 1
Spot 2
Italian commercial
French commercial
Fiat contacts: Samuel Engeli (Communications Manager), Maurizio Melzi (Marketing Communications Director). Hesskisssulzersutter contacts: Thomas Ammann (Creative Direction), Michèle Bianchi (Copy), Bernhard Gilgen, Gaby Häfliger (Consulting). Production: Hastings Zurich.
Spot 1
Spot 2
Italian commercial
French commercial
