Last but not least: Coca-Cola is now rejoicing
Coca-Cola presented its World Cup campaign in Munich's Allianz Arena on Wednesday. The motto of the campaign is: "Show us your goal celebration".
However, the campaign will not be launched until April 6. The drinks giant will then be encouraging Germany to cheer - in an integrated campaign with celebrity support. Miro Klose shows his cheering somersault in a TV commercial and the Cameroonian Roger Millas performs his corner flag dance. This was announced by Wuv.de on Thursday. The commercial will be accompanied by music from Somali musician K'naan. The commercial was developed by the Argentinian agency Santo. The Berlin agency Mc Cann Erickson is responsible for the German version with Klose. In the Intermet, Oliver Pocher performs his own corner flag dance variation and calls on Internet users to upload their own goal celebration scenes. The beverage giant has set up its own YouTube channel for this purpose.
The marketing director does not want to reveal the size of the budget for the World Cup campaign, except to say that it is in the double-digit million range and should generate around 1.5 billion contacts. This will be achieved not only by spots on the Internet and television, but also through a cooperation with the collector's picture provider Panini. In any case, Coca-Cola will be cheering no matter how the World Cup goes.
The marketing director does not want to reveal the size of the budget for the World Cup campaign, except to say that it is in the double-digit million range and should generate around 1.5 billion contacts. This will be achieved not only by spots on the Internet and television, but also through a cooperation with the collector's picture provider Panini. In any case, Coca-Cola will be cheering no matter how the World Cup goes.
