New contract between Publicitas and Tamedia
Publicitas and Tamedia have formalized their partnership in a new framework agreement. This agreement covers all newspapers and magazines published by Espace Media and Tamedia in German-speaking Switzerland and takes effect on January 1, 2011.
The two companies are thus continuing their long-standing partnership, simplifying administration and further expanding the digitization of interfaces that has already begun, according to a joint press release issued by Publicitas and Tamedia on Thursday. According to Beat Roeschlin, CEO Publicitas, this agreement is another important milestone for Publicitas in the implementation of the new business model and in particular in the implementation of the new strategy with the core elements of network sales and marketing. The new framework agreement replaces the previous agreement from 2007.
Financial details are not mentioned in the press release. Tamedia is now sticking to its own marketing, but is also working with Publicitas again, as a Tamedia spokesperson explained to SDA.
Financial details are not mentioned in the press release. Tamedia is now sticking to its own marketing, but is also working with Publicitas again, as a Tamedia spokesperson explained to SDA.
