Swiss Monthly Bulletin: Relaunch for the 90th anniversary
Next year, *Schweizer Monatshefte* will celebrate its 90th anniversary. The authors’ journal for politics, economics, and culture will be supported in this endeavor by the Lucerne-based communications agency Aformat.
Schweizer Monatshefte has been a politically and journalistically independent magazine with a liberal profile since 1921. To further sharpen its profile, the publisher invited tenders for the relaunch of the magazine in its anniversary year 2011. The pitch was won by the communications agency Aformat. The team around agency owners Pascal Zgraggen and Jos Ettlin is already working at full speed on the implementation of the first issue, the publisher said in a statement. Just in time for its 90th anniversary, the Schweizer Monatshefte will present itself in its new look from March 2011 and launch its launch campaign. At the same time, the editorial services will be expanded: In the coming year, the booklets will be published ten times a year, compared with eight issues a year in the past.
